ZO® Skin Health

Migration and global expansion

ZO® Skin Health develops and delivers innovative skincare solutions using cutting-edge science and Dr. Zein Obagi's extensive expertise. The company provides a comprehensive skincare program for its physicians and patients with global reach. In 2019, ZO® Skin Health, Inc. had a rapidly growing customer base and was intent on scaling its e-commerce globally. They were on a legacy instance of Drupal and their team needed more in terms of modern features, payment methods, and plug-and-play integrations. They quickly outgrew the Drupal commerce site and also needed support handling increased traffic and order volume.

Services

Information Architecture and UX/Taxonomy

Digital Direction & Design

Front End Development

Back End Configurations

Website Quality Assurance and Testing

Platform Training and Documentation

Account and Project Management

Ongoing Strategy & Managed Services

Skincare Refreshed

1r Agency successfully transitioned the brand's website from Drupal to Shopify and completely revamped the US site, before duplicating it for their Canadian standalone site. As part of their partner program, ZO® Skin Health wanted to allow customers to attribute their purchase to their working physician. 1r achieved this by implementing a purchase attribution tool in the bag and checkout process. The homepage featured a rich blend of product and content exploration, a smooth 'Add to Bag' functionality, and adaptable content modules, resulting in a powerful digital storefront.

ZO Skin Health Desktop and Mobile Views
ZO Skin Health Products

50k

impressions at launch

27%

increase in conversion

42%

decrease in bounce rate

"Choosing 1R for design and the building of our site was a really great decision that couldn't have worked out much better. They delivered a beautiful and modern site with functionality that will really help us take our brand to the next level in the years to come."

ADAM ELLICOTT, EXECUTIVE DIRECTOR, ECOMMERCE AT ZO® SKIN HEALTH
ZO Skin Health Mobile Views

Partners

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